Cookie Policy

1. INTRODUCTION

1.1 About This Policy

This Cookie Policy explains how LX Room Limited ("The LX Room", "we", "us", "our") uses cookies and similar technologies on our website at www.thelxroom.com and our mobile application "The LX Room" (together, our "Platform").

This Cookie Policy should be read together with our Privacy Policy (https://www.thelxroom.com/privacy-policy) and our Terms of Use (https://www.thelxroom.com/terms-of-use).

1.2 Your Consent

When you first visit our Platform, you will be asked to consent to our use of cookies through a cookie banner. You can change your cookie preferences at any time by visiting our cookie preference centre or adjusting your browser settings as described in Section 6 below. By continuing to use our Platform after seeing our cookie notice, you consent to our use of cookies as described in this policy, except where your consent is not required by law.

1.3 Changes to This Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our practices. We will post any updates on our Platform and update the "Last Updated" date at the top of this policy. We encourage you to review this Cookie Policy regularly.

2. WHAT ARE COOKIES?

2.1 Definition

Cookies are small text files that are placed on your device (computer, tablet, smartphone) when you visit a website or use an application. Cookies are widely used to make websites and applications work more efficiently and to provide information to the owners of the site or application.

2.2 How Cookies Work

When you visit our Platform, cookies are downloaded onto your device. These cookies can recognise your device on subsequent visits and remember information such as your preferences, login details, or items in your basket.

2.3 First-Party and Third-Party Cookies

First-party cookies are set by the website or application you are visiting. Only that website can read them. The LX Room sets first-party cookies to enable core functionality and improve your experience. Third-party cookies are set by a domain other than the one you are visiting. For example, we use third-party cookies from analytics providers like Google Analytics to help us understand how users interact with our Platform.

3. TYPES OF COOKIES WE USE

We use the following categories of cookies on our Platform:

3.1 Strictly Necessary Cookies

Purpose: These cookies are essential for our Platform to function properly. They enable core functionality such as security, network management, account access, and your ability to navigate the Platform.

Legal Basis: These cookies are necessary for the performance of our contract with you or to comply with legal obligations. Your consent is not required for these cookies.

Examples:

• Authentication cookies that keep you logged in to your account
• Security cookies that help protect your account from unauthorised access
• Session cookies that maintain your session as you navigate between pages
• Load balancing cookies that distribute traffic across our servers

Retention Period: Session cookies are deleted when you close your browser. Persistent cookies may remain for up to 12 months.

Cannot Be Disabled: You cannot refuse these cookies if you wish to use our Platform. However, you can delete them after your visit through your browser settings.

3.2 Performance and Analytics Cookies

Purpose: These cookies collect information about how you use our Platform, such as which pages you visit most often, how long you spend on pages, and whether you experience error messages. This helps us improve the Platform's performance and user experience.

Legal Basis: These cookies require your consent under UK law.

Examples:

• Google Analytics cookies that track page views, user journeys, and site interactions
• Cookies that measure page load times and technical performance
• Cookies that identify technical errors or issues

Information Collected:

• Pages visited and features accessed
• Time spent on pages
• Click-through rates and navigation paths
• Device type, browser type, and operating system
• General location data (country/city level)
• Referral source (how you arrived at our Platform)

Retention Period: These cookies typically remain on your device for up to 24 months.

Third-Party Providers: Google Analytics (provided by Google LLC). Privacy Policy: https://policies.google.com/privacy

3.3 Functionality Cookies

Purpose: These cookies allow our Platform to remember choices you make (such as your username, language preference, or region) to provide enhanced, personalised features and content.

Legal Basis: These cookies require your consent under UK law, though some may be necessary for the performance of our contract with you.

Examples:

• Cookies that remember your login information
• Cookies that store your display preferences (e.g., theme, layout)
• Cookies that remember your communication preferences
• Cookies that maintain your account settings

Retention Period: These cookies may remain on your device for up to 12 months.

3.4 Targeting and Advertising Cookies

Purpose: These cookies are used to deliver advertisements that are relevant to you and your interests. They may also be used to limit the number of times you see an advertisement and to measure the effectiveness of advertising campaigns.

Legal Basis: These cookies require your consent under UK law.

Examples:

• Cookies that track your browsing behaviour across websites
• Cookies that build a profile of your interests
• Cookies that measure the performance of advertising campaigns
• Retargeting cookies that show you relevant advertisements on other websites

Information Collected:

• Pages visited on our Platform and other websites
• Advertisements viewed and clicked
• Time and date of visits
• Unique identifiers

Retention Period: These cookies typically remain on your device for up to 12 months.

Third-Party Providers: We may work with the following third-party advertising partners:

• Google Ads (provided by Google LLC)
• Meta Pixel (provided by Meta Platforms, Inc.)
• LinkedIn Insight Tag (provided by LinkedIn Corporation)

Each provider has its own privacy policy governing how they collect and use data:

• Google: https://policies.google.com/privacy
• Meta: https://www.facebook.com/privacy/policy
• LinkedIn: https://www.linkedin.com/legal/privacy-policy

4. OTHER TRACKING TECHNOLOGIES

In addition to cookies, we may use other similar technologies:

4.1 Web Beacons (Pixel Tags)

Web beacons are tiny graphics files that contain a unique identifier, enabling us to recognise when someone has visited our Platform or opened an email from us. We use web beacons to:

• Track email open rates and engagement
• Monitor how users navigate through our Platform
• Deliver targeted advertising

4.2 Local Storage

We may use local storage technologies (such as HTML5 local storage) to store information on your device. Local storage is similar to cookies but can store larger amounts of data and is not automatically transmitted to our servers with every request.

4.3 Software Development Kits (SDKs)

Our mobile application may use SDKs (software development kits) provided by third parties. These SDKs may collect information about your use of the app, including:

• Device information (model, operating system, unique identifiers)
• App usage data (features accessed, time spent in app)
• Crash reports and technical diagnostics

5. COOKIES WE USE - DETAILED LIST

Below is a detailed list of the specific cookies used on our Platform:

Note: This list may not be exhaustive, and cookies may change over time. Third-party providers may update their cookies, and we may introduce new functionality that uses additional cookies.

6. HOW TO MANAGE YOUR COOKIE PREFERENCES

6.1 Cookie Preference Centre

You can manage your cookie preferences at any time by visiting our Cookie Preference Centre.

Through the Cookie Preference Centre, you can:

• View which cookies are currently active
• Enable or disable different categories of cookies (except strictly necessary cookies)
• Update your preferences at any time

6.2 Browser Settings

Most web browsers allow you to manage cookies through their settings. You can:

• Block all cookies
• Accept all cookies
• Receive notifications when a cookie is set
• Delete cookies after your browsing session

Instructions for managing cookies in common browsers:

• Google Chrome: Settings > Privacy and security > Cookies and other site data
• Safari (macOS): Preferences > Privacy > Manage Website Data
• Safari (iOS): Settings > Safari > Block All Cookies
• Firefox: Settings > Privacy & Security > Cookies and Site Data
• Microsoft Edge: Settings > Cookies and site permissions > Cookies and site data

Please note: If you block or delete cookies, some features of our Platform may not function properly, and your user experience may be impaired.

6.3 Mobile Device Settings

On mobile devices, you can manage cookies and similar technologies through your device settings:

• iOS: Settings > Privacy > Tracking (disable "Allow Apps to Request to Track") and Settings > Safari > Block All Cookies
• Android: Settings > Google > Ads > Opt out of Ads Personalisation

6.4 Third-Party Opt-Out Tools

You can opt out of targeted advertising from participating companies through these industry opt-out platforms:

• Your Online Choices (UK): https://www.youronlinechoices.com/uk
• Network Advertising Initiative (NAI): https://www.networkadvertising.org/choices
• Digital Advertising Alliance (DAA): https://optout.aboutads.info

Please note: Opting out does not mean you will stop seeing advertisements. You will still see advertisements, but they may be less relevant to your interests.

6.5 Google Analytics Opt-Out

You can prevent Google Analytics from collecting data by installing the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout

7. CONSEQUENCES OF DISABLING COOKIES

If you choose to disable or block cookies, please be aware:

Strictly Necessary Cookies:

• You will not be able to log in to your account
• Core Platform functionality will not work
• You will not be able to use the Platform

Performance and Analytics Cookies:

• We will be unable to improve the Platform based on user behaviour
• You may still experience technical issues we could otherwise prevent

Functionality Cookies:

• Your preferences and settings will not be saved
• You may need to re-enter information each visit
• Personalised features will not be available

Targeting and Advertising Cookies:

• You will still see advertisements, but they may be less relevant
• We will be unable to measure the effectiveness of our marketing
• You may see the same advertisements repeatedly

8. COOKIES AND PERSONAL DATA

8.1 Data Protection

Information collected through cookies may constitute personal data under UK data protection law. We process cookie data in accordance with:

• UK General Data Protection Regulation (UK GDPR)
• Data Protection Act 2018
• Privacy and Electronic Communications Regulations (PECR) 2003

8.2 Legal Basis for Processing

We process cookie data under the following legal bases:

• Consent: For non-essential cookies (performance, functionality, targeting)
• Legitimate Interests: For some functionality cookies necessary to improve your experience
• Contractual Necessity: For strictly necessary cookies required to provide our services

8.3 Your Rights

You have the following rights regarding personal data collected through cookies:

• Right of access to your data
• Right to rectification of inaccurate data
• Right to erasure ("right to be forgotten")
• Right to restrict processing
• Right to data portability
• Right to object to processing
• Right to withdraw consent

For more information about your rights, please see our Privacy Policy (https://www.thelxroom.com/privacy-policy) or contact us at info@thelxroom.com.

9. DATA RETENTION

We retain cookie data for the periods specified in Section 5 above. Once cookies expire, they are automatically deleted from your device. You can also manually delete cookies at any time through your browser settings. Log data and analytics data derived from cookies are retained in accordance with our Privacy Policy data retention schedule (typically up to 24 months for analytics data).

10. INTERNATIONAL DATA TRANSFERS

Some of our third-party cookie providers (such as Google and Meta) may transfer data outside the United Kingdom to countries that do not provide equivalent data protection. When we use third-party providers that transfer data internationally, we ensure appropriate safeguards are in place, including:

• Standard Contractual Clauses (SCCs) approved by the UK Information Commissioner's Office
• Adequacy decisions where the destination country has been deemed to provide adequate protection
• Other legally approved transfer mechanisms

For more information about international data transfers, please see our Privacy Policy (https://www.thelxroom.com/privacy-policy) or contact us at info@thelxroom.com.

11. THIRD-PARTY WEBSITES

Our Platform may contain links to third-party websites. When you click on these links, you leave our Platform and are subject to the privacy and cookie policies of those third-party websites. We have no control over and assume no responsibility for the cookies or privacy practices of third-party websites. We encourage you to read the cookie policy and privacy policy of every website you visit.

12. CHILDREN'S PRIVACY

Our Platform is not intended for individuals under 18 years of age. We do not knowingly collect data from children through cookies or any other means. If we become aware that we have collected data from a child under 18, we will delete that information promptly.

13. UPDATES TO THIS POLICY

We may update this Cookie Policy from time to time. When we make significant changes, we will notify you by:

• Posting a notice on our Platform
• Updating the "Last Updated" date at the top of this policy
• Sending you an email notification (if you have an account with us)

We recommend checking this Cookie Policy regularly to stay informed about our use of cookies.

14. CONTACT US

If you have any questions about this Cookie Policy, our use of cookies, or how to manage your preferences, please contact us:

Email: info@thelxroom.com
Postal Address: LX Room Limited 2 Old Court Mews, 311a Chase Road London, United Kingdom N14 6JS
Company Number: 16658589

15. COMPLAINTS

If you have concerns about how we use cookies or handle your personal data, you have the right to lodge a complaint with the UK's supervisory authority:

Information Commissioner's Office (ICO) Wycliffe House Water Lane Wilmslow Cheshire SK9 5AF
Helpline: 0303 123 1113
‍Website: www.ico.org.uk

We encourage you to contact us first so we can attempt to resolve your concerns directly.

BY CONTINUING TO USE THE LX ROOM PLATFORM, YOU ACKNOWLEDGE THAT YOU HAVE READ AND UNDERSTOOD THIS COOKIE POLICY.